You have probably already noticed that at the World Championships in Flanders I rode a Colnago bike of a completely different color than usual. Well, together with the designers and developers at Colnago, we opened a project where we would make a “design” of the bike according to my wishes. First, we selected a few bases from a wide range of colors. Based on these choices, we prepared some ideas where individual parts of the bike were “designed” with selected color shades. In the end, I chose this color combination that you see in the pictures. Black, burgundy red and ice white are the colors that represent “my” new bike based on the Colnago V3Rs model.
The icy white color on the upper part of the bike represents my head, which must remain “ice cold” at key moments of the race for rational decision-making. Red, on the other hand, symbolizes the fire that represents the burning feeling and pain in my legs during the race. My signature can also be found on the frame of the bike, but that’s not all. A novelty was also added to the bike, in line with the era of digitization. I am talking about the so-called bike’s digital passport that is supported by Blockchain technology. This novelty gives the owner greater control over the bike while making the bike a less desirable target for stealing, as it prevents further resale of the bike and its parts as originals.
Colnago’s technical partner MyLime has developed and created an RFID tag that is inextricably linked to the bike frame and grants access to the information in the bike’s digital passport through a smartphone app that is linked to the blockchain. When the frame is sold to a new owner, the transfer of ownership can be managed with MyLime’s certified process. The transparency offered by MyLime’s blockchain solution will lend absolute traceability and will ensure the bicycle’s value over time. Physically, the bike will not be any harder to steal than before, but it will be much more difficult to resell it, as the owner’s data in the system can only be changed with the authorization of the current owner, who owns the password to change the data. Colnago thus hopes that the implementation of this new technology will reduce the number of bike thefts.
Photo: Colnago and own archive