Tadej Pogačar, whose sponsor is also the IRT3000 magazine, has entered into a partnership with the Slovenian Tourist Board (STB) and thus joined many globally recognizable Slovenian athletes who have become ambassadors of Slovenian tourism. He will mainly promote active holidays and active holidays.

The STB upgraded its cooperation with top athletes by partnering with the winner of last year’s Tour de France, Tadej Pogačar. In addition to the general impact of his success, they were also convinced by his influence on social media: the number of his followers reaches more than 332,000, and the number of followers on Instagram has grown by more than 770% in the last year. Pogačar also impresses with his positive attitude and proudly represents Slovenia.
“I have liked the slogan “I feel Slovenia” since I was a child, it is really nice play of words. Whenever I see banners and posters containing the slogan, either at a race or just during a walk, I always remember my homeland. We have a beautiful country and it is right that others get to know it as well, “said Tadej Pogačar and added:” I am optimistic with the cooperation with the STB as I like to help the whole world recognize our country as a tourist destination for active holidays. I am glad to be a part of this story where I can tell and show people how beautiful Slovenia really is.”

“Cycling is certainly a sport where it is a direct connection between sport and the tourist product of active holidays, and it is gaining more and more importance here. We are currently living in special times, but when travel is possible again, exceptional opportunities will arise again. We also actively promote Slovenia at high-profile sporting events. In the last three years, we have been a part of Tour of Slovenia and together with our partners enabled the transmission of the race on Eurosport, thus achieving that the beauties of Slovenia were seen by more than 30 million spectators, “added Mag. Maja Pak, director of the STB, who wants Tadej and other ambassadors of Slovenian tourism to present Slovenia as a destination for healthy and active experiences, excellent for preparing athletes and hosting high-profile international sports events.

Miran Varga, IRT3000

Photo 1,2: Nino Verdnik
Foto 3-6: STO